When innovation meets nutrition, extraordinary things happen. That’s exactly what’s unfolding through the exciting partnership between Grainwell Puffed Grains, North America’s premier producer of both ancient and traditional puffed grains, and Australia’s groundbreaking Grainbow company. This collaboration showcases how superior ingredient quality can transform children’s nutrition through the magic of naturally colored foods.
The Perfect Partnership
Grainbow’s patented method combines the colours of nature and the goodness of grains so parents will find it a lot easier to give their kids a healthier diet. At the heart of their innovative approach lies a crucial component: premium puffed millet from Grainwell’s state-of-the-art facility in Dyersville, Iowa. This partnership represents more than just a supplier relationship—it’s a shared commitment to revolutionizing how children experience healthy eating.
Why Grainwell’s Puffed Millet Sets the Standard
The choice to use Grainwell’s puffed millet wasn’t made lightly. Several key factors make it the ideal foundation for Grainbow’s colorful creations:
Exceptional Quality: Grainwell’s products are expertly puffed to capture their purest essence, using a closed, continuous batch process that tightly controls every aspect of the complex puffing process. This meticulous attention to detail ensures that every grain meets the exacting standards required for Grainbow’s premium products.
Unmatched Consistency: The process enables calibration of the grain color, texture, size, moisture content and flavor profile, delivering the predictable results that Grainbow depends on for their rainbow-colored products. This consistency is crucial when creating visually striking foods that must maintain their appeal batch after batch.
Superior Colorfast Ability: The controlled puffing process creates an optimal surface for natural color absorption and retention. This ensures that Grainbow’s colours derived from nature, including strawberries, raspberries, paprika, purple carrot, turmeric, spinach, red cabbage and spirulina maintain their vibrant appearance throughout the product’s shelf life.
Perfect Crunch and Texture: Grainwell’s process is up to 95% efficient, compared to an industry average of less than 70%, resulting in a superior puffed grain with the ideal texture that children love and parents appreciate.
A Vision Shared
According to Grainbow’s founder, Tommi Rummukainen : “When we set out to create products that would make healthy eating irresistible to children, we knew we needed a puffed millet partner who shared our commitment to excellence. Grainwell’s superior quality, consistency, and innovative puffing technology have been instrumental in bringing our rainbow vision to life. Their puffed millet provides the perfect canvas for our natural colors while delivering the nutritional benefits and delightful crunch that makes our products truly special.
Innovation on Display
This partnership will be showcased at IFT FIRST Annual Meeting and Expo, the world’s leading food technology event, taking place in Chicago from July 13-16, 2025. Visitors to the Grainwell Puffed Grains, Booth #S4065, will have the opportunity to experience Grainbow’s rainbow-colored puffed millet products firsthand, witnessing how premium ingredients can transform everyday nutrition into something extraordinary.
This results in a new style of bread that is fun and inviting for children and adults of all ages, proving that healthy eating doesn’t have to sacrifice visual appeal or taste. The collaboration demonstrates how innovative food technology can address real-world challenges, making nutritious foods more appealing to the children who need them most.
The Future of Food Innovation
The Grainwell-Grainbow partnership exemplifies the future of food innovation, where ethical sourcing, sustainable practices, and clean-label grain products meet creative applications that solve real consumer challenges. By combining Grainwell’s technical expertise with Grainbow’s innovative vision, this collaboration is helping parents worldwide make healthy eating more enjoyable for their families.
As the food industry continues to evolve, partnerships like this demonstrate that the most impactful innovations often emerge when companies with complementary strengths work together toward a common goal: creating better, healthier, and more appealing food options for everyone.
For more information about Grainwell’s premium puffed grain solutions and their role in food innovation, visit grainwellfoods.com.